Thursday, 13 January 2022

Africa will have 57 million pay TV subscribers by 2027

Africa will add 18 million pay-TV subscribers between 2021 and 2027, bringing the total to 57 million. According to the latest report from Digital TV Research, subscriber numbers will increase by 46% over this period, but pay-TV revenues will only increase by 35%, indicating that subscribers will pay less.

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Pay-TV revenues will reach $6.46 billion by 2027, up from $4.78 billion in 2021. Three groups account for 90% of pay-TV subscribers in Africa. Multichoice, through its DStv and GOtv platforms, will remain in the lead – with 20.8 million subscribers expected by 2027, followed by StarTimes (18.4 million) and Canal Plus (11.2 million).

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Commenting on the report's findings, Simon Murray, Principal Analyst at Digital TV Research, commented: “Few new players are expected. Instead, the three protagonists will fight for supremacy – often undercutting prices. »

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