E-commerce or physical stores? This is what the future of retail looks like

The coronavirus accelerated e-commerce, however retail chains have to go further to offer added value to buyers.

Retail chains accelerated their digitization strategies over the past year. Although it seems that with this they managed to serve consumers and their new shopping habits, this process will continue to evolve and with a goal of omnichannel.

However, this goes beyond setting up an e-commerce store or allowing online shoppers to pick up their products at physical points. Companies face the challenge of maintaining efficiency in all channels, providing added value and not cannibalizing their operations.

Jorge Senties, specialist partner in consumer markets at PWC, comments that although no surprises or changes are expected in the buying patterns of the pandemic, which boosted online sales, the needs of consumers to interact with different points of sale.
In this regard, Juan Carlos Gómez, director of industry for retail and multichannel at Google Mexico, comments that digital channels are no longer a bet, but a fundamental part of the sales of retailers in Mexico and by 2025, 24% of the total sales will happen through them.

“Physical stores are far from disappearing. They will continue to be important and it is being seen that some retailers are adopting new roles in them, providing alternatives such as, for example, being centers of experiences ”, he said in a virtual meeting with the media to present the study 'The Future of Retail', developed by Euromonitor International for Google Mexico.

In the document, the consulting firm estimates that physical stores will represent 76% of retail sales in Mexico, which means that 24% will come through electronic commerce. The analysis also highlights that 84% of consumers in Mexico enjoy buying both digitally and in physical stores, but want to have the same level of service and variety in both experiences, in addition to being able to go from the online site to the physical store or vice versa in the course of the purchase process.

For Senties, with these new behaviors, supermarkets, department stores and other retailers have to articulate strategies to combine the points of sale and give added and differentiated value in each one. This means a challenge in the way of presenting the products in a digital context, to highlight characteristics that were not considered in physical channels, where their success depends on their position on the shelves to be closer to the view or the hands of the buyers.

“In the digital environment, products cannot be felt and there is a different formulation to present them. Now, consumers, especially of electronic products, tend to go to stores after doing an online research . Now various consumption patterns coexist with which players have to coexist and be aware that they have to offer a better offer and greater clarity in the value proposition at all points of sale ”, he points out.

The technological push has already paid off. According to Google, omnichannel retailers located in Mexico grew their sales 46% in 2020, while in the region the increase was 17%. In physical stores the trend was the opposite and fell 16%. In the next five years, total retail sales in Mexico will increase 40%, outperforming the rest of the region by 15 points. In the same period, electronic commerce will increase 226%, after a 50% increase during 2020.
Buyers are not the same
Retail chains must also face new consumers. The PWC specialist shares that having access to more online stores gave way to consumers now having more information about the products they want to buy. And although this has led to greater sensitivity to product prices, they also favor those goods that are more sustainable.

“Consumers took a more survival-like stance. Now they are very sensitive to changes in the price, to the confidence in the quality of the product and that it fulfills what it promises ”, he declares. "This consumer has a social and environmental awareness ", adds Jorge Senties.

For brands, according to the Euromonitor International and Google study, online stores generate greater loyalty than physical stores: during the purchase, 18% change from a physical store to online when they cannot find their preferred brand, while 27 % not finding it on the internet will resort to visiting a physical space. On the other hand, 77% declare that their cell phone is a fundamental part of the process.

Another valued attribute is personalization, which for 44% of those surveyed is mainly related to the offer of discounts and special events. Another aspect considered by consumers is privacy: 55% said they had stopped buying from a business (both online and in person) due to this issue, especially with regard to data security when paying.

"That is why this boom in omnichannel strategies, because they can give you the best of these worlds and allow the consumer to make the decision that best suits them," adds Marcos Aramburu, research marketing manager for Google in Latin America.

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Artificial Intelligence Will Create More Jobs Than It Eliminates

 

• The human / robot collaboration trend will continue to grow for years to come.
• There is a growing demand for professionals specialized in artificial intelligence, among which are: machine learning engineer, robotic scientist, datascientist, research scientist or business intelligence developers.

Institute of Innovation by ESIC- has presented the report Innovation Series: “Innovation trends in Artificial Intelligence” . The study addresses the main trends and innovations that are being developed in Artificial Intelligence and how this technology is impacting businesses and companies.

During the presentation, María Albalá, director of the Innovation Hub at ICEMD - Institute of Innovation by ESIC , was accompanied by Juan Aguilar, director of the Master in Digital Marketing at ESIC and CMO at Shapelets.

APPLICATION OF ARTIFICIAL INTELLIGENCE

As the integration of these tools progresses in organizations, understanding the differences between these different types of AI-compatible tasks can help us determine the best tool for each job, figure out the best way to support that tool with human employees. and, ultimately, optimizing collaboration between humans and machines.

“ As the development of AI progresses, it will become democratized, as has happened with other technologies, however complex they may be. There will come a time when many of the tools we use every day will have an AI base that will give them much higher capabilities than they currently have and, in addition, will be transparent for the user ”, María Albalá has specified .

Although there are hundreds of AI tools that solve business problems, we can group them into four categories : simple tasks, simple tasks that require ethical decision making, creative tasks with limited ethical implications, and tasks that require both creativity and ethics.

With this simple framework, business leaders can begin to control the human capabilities they will need to invest in to take full advantage of these new tools.

1. Add intelligence to RPAs

Many companies are turning to RPA (Robotic Process Automation) to improve their workflows. An RPA can handle and automate repetitive tasks. However, the integration of AI with RPA can take automation and task control to the next level. The collaboration of these two technologies has the potential to address many problems in real time. This year we will see more innovative advancements in the automation industry with AI and RPA. 

2. Intelligent Process Automation (IPA)

Intelligent Process Automation (IPA) is another use case for automating unstructured content processes in enterprises. This technology can also collaborate with other technologies such as Cognitive Automation, Machine Learning, RPA, and Computer Vision for robust results. Also, IPA is serving industries like retail, banking, finance, etc., even investment bankers use IPA to identify inconsistencies in research data, which is almost impossible for humans to identify.

3. AI for cybersecurity and data privacy

As technologies grow, so do security threats. Data theft and phishing will continue to be a problem for years to come. With enhanced cybersecurity measures, AI will prevent cybercrime by detecting fake digital activities and transactions by following patterns to detect criminal activity. We will see how more and more organizations implement AI to manage their cybersecurity tasks.

4. AI with Internet of Things

Artificial Intelligence is an extraordinary technology that, together with the power of the Internet of Things (IoT), provides a very powerful solution for companies. The combination of these two technologies will bring different changes in the automation industry. In the future, smart home devices like Google Nest, Smart Plugs, smart locks, etc. they will predict and serve human needs. Currently, devices only work on command, but by connecting with AI technology, these devices can automatically predict human needs and initiate other devices and processes without human intervention.

5. Machine Learning for Hobbyists

Machine learning will allow non-experts to understand and use machine learning (ML) algorithms. So we will see an increase in the number of data scientists. Tools like Google Cloud AutoML will be more popular in the future. These tools help companies add customization without having to know the complex ML development process.

6. Advances in computer vision

Computer Vision can monitor whether safety procedures (masks, protective equipment) are being followed to ensure safety in the workplace. This technique helps companies in different sectors (health, aviation, retail ...) to track their employees, identify them, etc.

7. AI-based chatbots

These chatbots are capable of providing better customer service automation. Conversational AI chatbots will continue to learn and improve in terms of understanding and communicating with customers. These chatbots use Machine Learning (ML) and Natural Language Processing (NLP) to understand commands, providing natural communication mimicking human conversation with users.

8. Towards a hybrid workforce with AI

1. The workplace is evolving into a hybrid workforce, where the human workforce will collaborate and work with bots to do their jobs more efficiently. In recent years, we have noticed the emergence of digital assistants like Siri, Alexa, and VERA. This trend of human / robot collaboration will continue to grow.

 " The next generation of Big Data Analytics and Artificial Intelligence platforms should allow us to work with a greater volume of data sources and with information in real time and at an affordable price ," said Juan Aguilar .

WHAT PROFESSIONAL PROFILES ARE COMPANIES LOOKING FOR?

The job opportunities available from the advent of artificial intelligence are only going to grow as technology continues to innovate. Gartner experts predict that Artificial Intelligence will create more jobs than it eliminates. Each role, however, requires education and training to meet the needs of the industry.

Artificial intelligence is highly scientific. After all, mimicking the human brain using machines is a very difficult problem to solve. The skills you'll need to pursue AI as a career are varied, but they all require a great deal of education, training, and focus. With that said, there are a wide variety of career types available in AI and machine learning, ranging from higher-level research to low-level programming and implementation. 

Most careers in artificial intelligence require training work and experience in a variety of subjects related to mathematics and science.

There is a growing demand for professionals specialized in artificial intelligence. Companies need specific profiles that they cannot find, among which stand out machine learning engineer, robotic scientist, data scientist, research scientist or business intelligence developers.

“ Every time we see more, in eminently technical or technological professions, that knowledge of the business, how its processes are, knowledge of the sector in which the applications you develop will move, what our clients demand, as well as interpersonal and communication skills. communication, they are a rising value ”, comments María Albalá, director of the Innovation Hub of ICEMD - Institute of Innovation by ESIC

In this sense, Juan Aguilar, director of the Master in Digital Marketing at ESIC and CMO at Shapelets , adds that “ AI will represent the fourth leap in digital ecosystems and to take advantage of its full power, new profiles will be necessary, such as Data Scientists and new tools that allow them to extract all the value of the data . "

“ In the field of AI, hybrid profiles are increasingly in demand that are capable of understanding business needs and not only speaking to them in their language, but also explaining the technology in a way that is understandable to a non-technologist. AI is based on data and processes, but you also have to know the context, both the relationship between them, as well as the meaning and implications. In the same way, business profiles need to know the capabilities and potential of the technology, to be able to evaluate its possible use for the business. The boundaries between business and IT are blurred to generate maximum value ”, adds Albalá.

Discover in the report more than 50 examples of Artificial Intelligence tools applied to the different areas of the company: business intelligence, consumer marketing, finance, security, human resources, engineering or new technologies, among others.

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Vast Electronics | Online Electronics Shopping in Kuwait

Traveling with your everyday portable devices along with their chargers can often be stressful, bulky and inconvenient. However, with the help of a wide range of power and storage products on Vast by Horizon, you no longer have to prioritize your technology and device. 

Power and Storage basics are an essential to any work, home and office space. These products are multifunctional and inconspicuous. Power extension and storage products are a huge help, and never a hindrance.

Stay in contact with the bustling world by keeping all your devices fully charged by our range of mobile power banks online. A power bank allows you to use your smartphone and other accessories on the go without having to worry about running out of power. Power banks also allow you to charge your device multiple times, on multiple devices.

Thanks to the innovatively designed cube shape, Vast also brings to you the power cube extension online. With its unique cube shape, you can power your smartphone, laptop, tablet, MP3 player all at once, stress-free at home, work or on the move. You can also use it at home to charge multiple devices at once, or use it in a busy workplace to avoid multiple cables and overlapping sockets. 

Vast also presents a scope for you to buy USB flash drives online which are often used for storage, data back-up and transferring of computer files. Compared with floppy disks or CDs, they are smaller, faster, have significantly more capacity, and are more durable due to a lack of moving parts.

With this, you'll have the ability to move data quickly from one computer to another, or to printers, tablets, smartphones or even TV sets, without much trouble. All you need do is plug the flash drive into a USB port and drag-and-drop the files you need.

We’ve got just what you need to make your work more fun! Scroll down to find the right product for you.

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PLAYTIME: WHY DOG TOYS ARE SO IMPORTANT

Why Dog Toys Are So Important

If your pup’s anything like our dogs, they probably go into a frenzy of excitement at the mere mention of dog toys. Wagging tails, wide eyes and just going a little bit bonkers – it’s great to see our pets so overpowered with joy (sometimes). There are a myriad of dog toys out there on the market, and no doubt your four-legged friends have their own personal favourites. But for every dog toy in existence, there’s a specific purpose behind it when it comes to canine enrichment. If you already know the kind of dog toy your pup loves, you can visit our full shop here. If not, read on.

 

Why Dogs Need Toys

First things first, what’s the point to dog toys? Does your pet need them? Yes! Absolutely. All dogs can benefit from the right kind of toys. Dog toys provide both mental and physical stimulation for your pets. In the absence of the kind of experiences they’d gain in the wild, dogs can become a little bored if they don’t have something to do.

On top of this, dog toys can help prevent dogs from inappropriate chewing. If you’re dogs are consistently chewing cushions, furniture or anything else you don’t want them to, toys can distract them from damaging property while still encouraging them to fulfil their chewing needs.

Not only that, toys can help your pupper relax. If they’re stressed by new experiences then long-duration play like Power Duo Toy Pack can keep them quiet, distracted and calm. Power Duo Toy Pack are one of the most important toys in a dog owner’s arsenal.

 

The Types of Dog Toy

Really, the right toy depends on your dog. Their temperament is a big signal to the type they’re going to like. Let’s run through a few.

 

Active Dogs

Do you struggle to keep up with your pup as they dash madly around the park? Then you need a way to burn off a little of their energy so you can go home and watch Netflix in peace! Throwing toys are great for dogs who love to play fetch. The Orbee Tuff Whistle Ball makes a fun noise when it’s thrown. The West Paw Tux Treat Toy has a cavity for your dog’s favourite snack, and it’s unpredictable bounce will keep them guessing. If you really want to get some distance, a frisbee toy like the Hevea Galaxy Frisbee is the toy for you.

 

Lazy Dogs

These are the type where it takes a little extra encouragement to get them up and at it. As much as it can sometimes drive us to distraction, dogs love a squeaky toy – it’s more like the prey they might have caught in the wild. We love the stylish, high-quality Tweed Bones from Mutts & Hounds. Let’s be honest though, there’s no better motivator for fido than food, so this Star Activity Toy that you can stuff with treats will definitely get your soporific pooch excited.

 

Smart Dogs

So, you think your dog’s a pretty smart pooch, huh? Well why not test them a little with an interactive toy that’ll test their mettle properly. The Wobble Ball from P.L.A.Y or the IQuties Slot ‘n’ Lever will give them a seriously fun mental workout.

 

Playful Dogs

If there’s one thing we love about toys, it’s that it brings us and our dogs closer together. Sometimes we want to play too! Rope toys like the Extreme 2 Knot Rope Tugger are perfect for a game of tug o’ war, which can help build trust between you and your pet.

Take The Toys Away

Taking your dog’s toys away might sound odd, but the folks over at Community Canine say it can do wonders. Sometimes it seems like our pets can be getting a little bored of their toys. Well they probably are: there’s such a thing as over-stimulation. So if your dog isn’t as excited to play anymore, you can solve the issue by taking the toys away. Bring out one toy at a time and your pup is bound to be far more interested.

Not only will it re-engage their lust for play, this tactic can develop your bond with your pet. You won’t be seen as the face of the person who took their beloved toys away, you’ll be the bringer of fun and excitement. Maintain the value of toys by limiting them and your dog will have a new-found passion for play!

 

What To Do If Your Dog Won’t Share

It’s great when your dog loves their new toys, but what about when they love them a little too much? Hiding and hoarding toys is perfectly normal behaviour, but if they’re growling, snapping or biting, then this behaviour may be over the line.

It would be normal for dogs to guard their resources in the wild, but it can be a little tricky when this sort of behaviour manifests itself in the home. It’s perfectly understandable – imagine if some came and tried to pry your prized possessions from you – but it’s not a particularly healthy habit. In fact it shows that your pup might feel a little insecure in your relationship, rather than it being an attempt to display dominance as many might assume.

Fixing the problem is easy; it’s all about making dropping toys a stress-free interaction. Give your dog a toy, and then offer them another toy from behind your back and teach them to “take it”. When they engage with the new toy, say “drop it” and give them a treat. This rewards your dog for engaging with the new toy, and helps them associate the phrase “drop it” with a reward, and they’ll begin to see you as the treat-giver and the bringer of exciting new toys!

 

We hope we’ve given you plenty to mull over when it comes to dog toys! Remember, if you’re looking for a brand new gift for your beloved pet, you can browse our full collection here.

Surveying Your Managed Service Provider in The Primary Appointment

The data retained in the organization about its workers, their job status, reports, etc. are held by the IT department of the organization. It is considered to be a very crucial data which needs to be preserved with utmost care. However, their time comes when the organization has to refer it to other managed service providers further. There exist several companies providing MSP services. It creates a sense of confusion among the organization to choose the best among all. Several points may be considered for making such a decision. Some of which are as follows:

Existing Relationships of the Managed Service Provider (MSP) With The Organization

The data is preferred to be handed over only to those clients who are trustworthy. A sense of trust of an organization can be achieved only in a situation; if there exist some earlier relationships with the organization. Such clients are considered to be more accountable, and they handle the received data with the utmost care and diligence.

Existing Expertise in The Industry

The client to which the IT data is further handed over should have expertise in the existing industry. If the managed service provider is new to the industry, then; there are chances that it will not get the responsibility to accomplish the jobs being unaware of the existing trends in the industry.

Asking for The Reviews of Earlier Customers

The clients with whom the primary appointments are going to be fixed; should be asked for providing the reviews of their earlier customers, performance analysis reports, etc. References of customers can also be asked to ensure the credibility of the reviews.

Avoiding Technical Jargon & Multiple Disciplines from Varied Interested Fields

A managed service provider is trained in such a way as to overwhelm the mindset of its customers. It might use technical words and heavy jargon in their communication to window dress their images. Organizations should not get trapped in this. They should ask it to provide all the communications and other details of the project in a lucid language.

Economical in Terms of Efforts, Money and Time

Only the services of that managed service provider should be hired, which claims to be economical. If any primary appointment is made with any MSP in ignorance of this fact, then it might have a serious unfavorable impact on the overall development of the organization.

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WHICH IS THE BEST SHOCKWAVE MACHINE FOR DOCTORS?

A state-of-the-art shockwave machine provides accelerated pain relief to patients dealing with erectile dysfunction, sports injuries, heel spurs, or orthopedic problems. However, making the right purchase can be confusing and overwhelming. So, which is the best and most useful shockwave machine for doctors? The one with the following features may be apt for your practice:

1. TRANSMISSION HEADS

The system that addresses numerous types of body tissues is worth buying. Also, one that relates to your practice may be more helpful. So make sure the device you purchase caters to your specific purposes.

2. FREQUENCY RANGE

Depending upon the type of shockwave therapy you perform at your clinic, you might need around 1 to 22 Hz of the frequency range to suit your practice.

3. ERGONOMIC GRIP

The handpiece of the device you choose must have an ergonomic design. It will ensure the handpiece does not slip while in use. Slippery handles can be dangerous and demand costly repairs or replacements if broken. Thus, a machine with an anti-slip coating may be your best buy.

4. DISPLAY

With an easy-to-use, vivid, and elaborative display, you are going to have it easy when treating your patients. The settings may be distinctly visible, and you may even save customer profiles for better convenience.

5. SIZE

Ideally, a compact, lightweight, and sturdy machine must be your go-to choice. The size may not be an issue if you practice at a fixed station. However, if it is the opposite, you may consider a device such as the PulseWave® by RegenOMedix.

6. BUDGET

Budget is an important consideration. The shockwave machines for doctors start anywhere from $200 and go up to $35,000 or more. Therefore it is vital to make an informed decision and consider all features that accommodate your budget.

7. CARRYING CASE

Apart from all other components, the device may come with a carrying case for your convenience and storage. There is no fear of breaking any parts with a carrying case, and all other things remain protected from any external damage.

LOOKING FOR THE BEST SHOCKWAVE DEVICE FOR YOUR CLINIC? LET US CONNECT.

Shockwave therapy has started to gain momentum in the last few years. It is a beneficial treatment for patients who see no significant difference with medications or other procedures. It is safe, proven, noninvasive, and dependable. If you are a specialist looking to invest in superior, efficient, and precise equipment, the Shock Wave Healing team can help. Call us at 561-325-7000 today; we are available and at your service.

Let Us Take A Closer Look At The Amniotic Membrane Allografts For Wound Healing

According to an Int J Women’s Health research, the amniotic membrane can be a valuable source for wound healing by promoting healthy tissue regeneration. It is an attractive technique for grafting due to its unique anti-inflammatory and antimicrobial properties, wound protection, and pain-reducing effects. The procedure is also accepted worldwide and is affordable than most other bioengineered skin alternatives.

Besides, CDC projects that 1 out of 3 U.S. adults may have diabetes by 2050. It will leave 25% of those people at risk of ulcers. How can these and many other wounds heal in the fastest manner possible while preventing infection or amputation? If these do not respond to standard wound care, Amniotic Membrane Allografts are a relatively recent and advanced modality in wound care.

The procedure is applicable in various circumstances, including spine injury, dentistry, burn care, eye, nose, ear, throat surgeries, etc. Its products are widely accepted to help facilitate faster healing in chronic wounds. The amniotic membrane comprises structural collagen (type IV, V, and VII), proteins, extracellular matrix, and many regenerative molecules.

The membrane comes from the placenta’s inner layers, consisting of chorion membranes and conjoined amnion. The latter is in contact with amniotic fluid/ fetus, whereas the former makes the fetal lining during gestation, isolating the developing fetus from the mother. Thus, the material used in allograft is separate from the membranous sac to the point where it connects the placenta.

The benefits of amniotic membrane wound graft for better healing include:

●        Reduced pain at the site

●        Reduced inflammation

●        Increased healing

●        The creation of a natural biological barrier

Manufacturers supply dehydrated amniotic membrane wound allografts without necessitating the need for suturing. The graft is finally covered for a week or two with a sterile strip adhesive to hold things in place. The clinicians suggest using an appropriate moist secondary dressing for the wound. The allograft incorporates within the wound bed, and improvement is visible in 2 to 3 weeks. Even the wound margins may be reduced to quite some extent than standard therapy results at 4 to 6 weeks.

To Conclude

Wound care is an ever-changing and challenging field of medicine. Besides, wounds pose significant complications in terms of cost, discomforts, and physician care. The need for an innovative and advanced treatment is apparent. Amniotic membrane grafts are a viable technique available across clinical settings along with surgical/ nonsurgical specialties. You can find various companies in the market offering amniotic membrane allograft devices for wound healing procedures. However, having a proper understanding of these products is necessary to invest in the treatment and gain maximum benefits.

Call MedGeneRX at 561-283-8000 to get more information on how these innovative technologies impact one’s practice and patient care.